Starbucks International Expansion Company

Starbucks International Expansion Company Starbucks Corporation is a Seattle, Washington-based coffee company. It was the largest coffeehouse company in the world, with 17,009 stores in 50 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, snacks, and items such as mugs and coffee beans. Starbucks is the world leader in the premium coffee market and has an amazing success story. Starbucks sells not only coffee; it sells the Starbucks experience. The company is successful to convey its vision to the customers. It has successfully convinced customers paying more for high-quality products and a new life style. Starbucks reached its goal to establish and leverage its powerhouse premium brand through rapid expansion of retail operations, introduction of new products and store concepts, as well as development of new distribution channels. Starbucks has revolutionized the coffee business. History The first Starbucks was opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell high-quality coffee beans and equipment. Entrepreneur Howard Schultz joined the company in 1982 as Director of Retail Operations and Marketing, and after a trip to Milan, Italy, advised that the company should sell coffee and espresso drinks as well as beans. Starbucks began providing coffee to restaurants and espresso bars. In 1987, with the backing of local investors, Giornale acquired Starbucks assets and changed its name to Starbucks Corporation. The company also opened stores in Chicago and Vancouver. A year later Starbucks introduced a mail order catalog with service to all 50 US states. Expansion strategy In year 1992, Starbucks developed an expansion strategy based on targeting areas with favorable demographic profiles together with the companys infrastructure to support and service them. For each region, a large city was selected to serve as a hub where a team would support the goal of opening at least 20 stores in the first two years. One of the key success factors in this operation was to recruit professionals with marketing and operating experience in chain-store retailing as area manager. This strategy built upon the growing reputation of the Starbucks brand, which, in some instances, had reached new markets even before stores opened. The main marketing strategy is to represent Starbucks store as a third place between work and home. The company could increase the market share in existing markets and open stores in new markets rapidly. Additionally, Starbucks always tries to expand its products portfolio. The company cooperates with other companies to develop and distribute new products. In 1991, the company had formed a team to manage store development based on a six-month opening plan. Every store has to be varied in size and shape, but must be able to deliver appropriate vision and value, contributing to strengthen the companys reputation and image throughout the regions being expanded into. Cost reduction was achieved by centralized buying, by standard contracts development and fixed fees for certain items, and by consolidated work under contractors with good cost-control practices. Starbucks product supply was also a key in a successful expansion. As another differentiating factor, the company buys coffee on arrangement basis at a significant premium above normal price; this allowed for Starbucks to build trust with producers and obtain top-notch coffee beans from producing countries. In order to secure an adequate supply, the company entered into fixed-price purchase commitments when available, and preorder coffee to ensure price protection. By this approach, Starbucks able to control costs and avoid price rising in the stores that would have a devastating effect on the companys image. Starbucks expansion strategy also relied on a limited number of licensing agreements for areas where it did not have the ability to open its own outlets. Licensees like Marriot Host International and Aramark allowed Starbucks opening stores respectively in airports and university campuses. Others like Horizon Airlines and United Airlines had Starbucks coffees served on commercial flights, while agreements with Nordstroms, Barnes and Noble and Well Fargo opened even more opportunities. In 1997, the specialty sales division of Starbucks generated sales equal to 12.2% of total revenues. International Expansion The companys international expansion started in 1995, and was based on two strategies: to provide licenses or to create a joint venture with branded local company in the target host country. Starbucks Coffee International (SCI) was created in 1995 to coordinate the international expansion, which started in Japan, Hawaii, Singapore, Philippines, Taiwan and Korea. Starbucks expansion strategy was well thought: the offensive was to take place in the Pacific Rim in order to gain momentum and strength, far away from Europe and Latin America where coffee shops competition is very strong. In April 2003, Starbucks completed the purchase of Seattles Best Coffee and Torrefazione Italia from AFC Enterprises, make the Starbucks store around the world became more than 6,400. On September 14, 2006, Starbucks rival Diedrich Coffee has announced that it would sell most of its company-owned retail stores to Starbucks. In 2008, Starbucks continued its expansion, settling in Argentina, Bulgaria, the Czech Republic and Portugal. In Buenos Aires, the biggest Starbucks store in Latin America was opened. In April 2009, Starbucks entered Poland. New stores will be opened in Algeria. Building a Unique Culture While Starbucks execute almost enthusiastic standards about coffee quality and service, the personnel policy at Starbucks for employee is free and supportive. Employees are encouraged to put themselves in the position business partners. Management do believes that cheerful employees are the key to remain competitiveness and develop. Multiple Channels of Distribution Besides its stand-alone stores, Starbucks has set up cafes and carts in banks, hospitals, buildings shopping centers, supermarkets and office buildings. Further distribution contract have included hotels, airlines and office coffee supplier. Office coffee is a large segment of the coffee market. Associated Services (an office coffee supplier) provides Starbucks coffee exclusively to thousands of businesses round the United States. Conclusion Despite the fact that Starbucks is the largest and well known coffeehouse chains and its existence is very obvious in civic areas, the firms research stated that only a small percentage (around 7%) of the US population has tried Starbucks product. Through additional distribution contract and new product joint venture, Starbucks hopes to seize more of the US market.

Capstone: Foster Care and Amp Essay

Abstract The project was designed to address high increase in homeless youth not transitioning into adulthood successfully. In fall 2011, a review of the literature confirmed the existence of high rates of homeless youth not transitioning into adulthood successfully. The literature attributed the problem to several causal factors of low income jobs, unemployment, and lack of formal education. There has not been a prototype project conducted within the literature. A need assessment survey of the target population and a data extraction tool was used to represent the target population indicated that new program would help in addressing this problem. A change project was designed at the beginning of the semester, and the objectives were to increase the knowledge of basic life skills by 10%. Evaluation findings showed that the new program increased the level of knowledge of basic skills and rate of youth returning to homelessness decreased by 10%. Table of Contents Chapter Page Number I. Introduction 5 II. Review of Literature 7 III. Needs Assessment 19 IV. Project Implementation 38 V. Project Evaluation 44 VI. Institutionalization and Stabilization 51 VII. Integration of Relevant Concepts 52 VIII. References 53 IX. Appendices 59 Chapter I: Introduction Background of the Problem Today, experiencing homelessness has nothing to do with a person’s intrinsic worth. Homelessness is a complex social issue with many variables. Unfortunately, for those experiencing homelessness, the impact of the values of the 1640s are still pervasive. In America many still hold to this tenet, that one only needs to pick themselves up by their bootstraps and into the pursuit of the American dream and for those who cannot, they deserve to be destitute for they bring no ‘added value’ to society (Thompson, Bender, Windsor, Cook, & Williams, 2010). Homelessness means not having a home, living in a place not intended for habitation, or unstably housed. Homelessness in the United States is primarily addressed by providing emergency and transitional shelter facilities that do not directly address the cause of homelessness (Culhane & Metraux, 2008). The Industrial Revolution starting in the 1820s-‘30s people began migrating from the farm to the city in search of j obs. Philadelphia and New York had many people walking the streets causing the country’s first pan-handling ordinances. City jails became de facto shelter systems. Poor safety regulation caused a lot of physical disability and death. Those disabled and widows, many with dependent children had no means to provide for themselves and nowhere to turn. The 1850s brought the first documented cases of homeless youth, many of whom were kicked out of their homes because their providers could no longer afford to raise them (Thompson, Bender, Windsor, Cook & Williams, 2010). Systemic issues have been established over time. People living in generational poverty do not have the resources and support to become educated and move out of poverty. Racial divides still occur in the areas of healthcare, education, access to mortgages, access to equal paying jobs among many others (Thompson, Bender, Windsor, Cook & Williams, 2010). There has been an increase in homelessness among African American male and female adolescents in the City of Philadelphia. In doing this research, the purpose was to address homeless youth transitioning into adulthood globally and locally. In looking at homelessness globally and locally, there are many causes, contributing factors, and possible interventions to decrease homelessness not only in America, but in the world. Youth who are homeless are in the situation for many reasons that do not attribute to their own doing. Homeless youth transitioning into adulthood have a difficult task, when one doesn’t have or wasn’t taught the skills to do so in society. In Philadelphia, youth that age out of foster care placement at age 18 are left to go to emergency shelters, house hop between family members, or resort to life on the streets. The range of the housing problems among adolescents who have left foster care may be underestimated as 12% to 14% of young people experience homelessness within a few years after they leave the system (Fowler, Toro, & Miles, 2009). The need for housing placement, education, and employment are services that homeless youth lack in their lives (Fowler, Toro, & Miles, 2009). ). The research states some causes and contributing factors range from familial abuse, conflict, or neglect, mental health issues, sexual orientations, lack of education, lack of employment, lack of affordable housing, and housing programs ending at 21 years of age. Homeless youth have trouble with completing school due to the lack of adequate housing. In addition, due to the lack of housing these youth limit their opportunities for gainful employment. In doing this research, the focus is on ways to prevent or decrease homelessness in youth who are aging out of foster care or aging out of housing programs at 21. The information given by the research will provide a frame of reference of the causes and solutions to homelessness. Throughout the study, the results will determine if the research has covered all causes, possible solutions, and limita tions to those solutions in dealing with this issue of homelessness. Chapter II: Review of Literature Homeless has been the label given to adolescents that are discharged from foster care, too old for the group homes, or kicked out of parents homes placing blame on the youth. This literature review will address the problem, the causes, and the solution relating to Homeless Adolescence successful transition into Independence. This review will conceptualize the problem, considering various approaches and interventions that might decrease the levels of homeless youth in the United States. The information in this review will cover the years between 2007 and 2012. Authors with similar presentations will be compared and those with differing views will be contrasted. Overview Today, those experiencing homelessness has nothing to do with a person’s intrinsic worth. Homelessness is a complex social issue with many variables. Unfortunately, for those experiencing homelessness, the impact of the values of the 1640s are still pervasive. In America many still hold to this tenet, that one only needs to pick themselves up by their bootstraps and into the pursuit of the American dream and for those who cannot, they deserve to be destitute for they bring no ‘added value’ to society (Thompson, Bender, Windsor, Cook, & Williams, 2010). The Industrial Revolution starting in the 1820s-‘30s people began migrating from the farm to the city in search of jobs. Philadelphia and New York had many people walking the streets causing the country’s first pan-handling ordinances. City jails became de facto shelter systems. Poor safety regulation caused a lot of physical disability and death. Those disabled and widows, many with dependent children had no means to provide for themselves and nowhere to turn. The 1850s brought the first documented cases of homeless youth, many of whom were kicked out of their homes because their providers could no longer afford to raise them (Thompson, Bender, Windsor, Cook & Williams, 2010). Systemic issues have been established over time. People living in generational poverty do not have the resources and support to become educated and move out of poverty. Racial divides still occur in the areas of healthcare, education, access to mortgages, access to equal paying jobs among many others (Thompson, Bender, Windsor, Cook & Williams, 2010). One approach to combat homeless was in New York City. Shelters were used to house many homeless men, women and children on the streets. In 1979, Robert Hayes brought a lawsuit against a homeless man. Through this lawsuit, he cited Article XVII which declares that the aid, care, and support of the needy are a public concern and shall be provided by the state. This lawsuit provided homeless men with shelter if they had any psychical, mental, social issues (Jannson, 2009, p. 585). Another approach to solve the problem of homelessness is to increase affordable housing. According to Milburn, Rice, Rotheram-Brous, Mallet, Rosenthal, Batterham, and Duan, in Western developed nations, the normal developmental trajectory for adolescents has been well documented. From early to late adolescence, young people increasingly move toward independence and autonomy with the relationship and/or the relative influence of families, friends, and social institutions as socializing agents shifting over time. By early adolescence, the role of family has changed while the importance of peers and friends, as well as that of teachers and others in institutional settings, increases Scope of the Problem Homelessness means not having a home, living in a place not intended for habitation, or unstably housed. Homelessness in the United States is primarily addressed by providing emergency and transitional shelter facilities that do not directly address the cause of homelessness (Culhane&Metraux, 2008). Over one million youth are without a stable residence on a given night and more than 750,000 are of school age (Tierney, Gupton, &Hallett, 2008). Tierney, Gupton, and Hallett (2008) state a little over 5 percent of all youth in America who are under 18 will experience homelessness at some point before adulthood. Estimates indicate that approximately 1.7 million youth are homeless in the United States (Oliveira & Burke, 2009). However, according to Fowler, Toro, and Miles (2009), approximately 3.5 million American youth are homeless and the number does not seem to be decreasing despite growing initiatives to stem growing rates of homelessness. Fowler, Toro, and Miles (2009) state that fund s are available for those leaving foster care with help from Chaffee Foster Care program and the states, however the states opt not to do so and fail to provides services that prevent homelessness. Thompson, Bender, Windsor, Cook, and Williams (2010), state that homeless adolescents are some of this nation’s most vulnerable youth and estimates the numbers between 500,000 to 2 million youth homeless in the U.S. Homeless youth is a rapidly growing population in the U.S. Within the scope of homelessness is immense not only in its commonness but also in the terms of its impact on young people’s psychosocial functioning (Fowler, Toro, & Miles, 2009). Homeless youth find themselves lonely and lacking emotional support as they attempt to deal with life on the streets (Thompson, Bender, Windsor, Cook, & Williams, 2010).Homeless adolescents experience mental health symptoms ranging from anxiety, ADHD, and developmental delays (Thompson, Bender, Windsor, Cook, & Williams, 2010).Slesnick, Min, Bonomo, and Prestopnik (2008), reported that only 28% of street youth reported accessing medical services, 10% accessing substance abuse treatment and 9% accessing mental health servic es. Studies suggest that 39-70% of homeless young people abuse drugs and alcohol (Thrane, Chen, Johnson, &Whetbeck, 2008). The lack of transportation and knowledge of services creates a problem for homeless youth to access services. Youth who are homeless and gay, lesbian or bisexual are one of the most disenfranchised and marginalized groups in our society (Gangamma, Slesnick, Toivessi, &Serovich, 2007). In comparison of homeless sexual minority youth with homeless heterosexual youth, 53% of the homeless gay male youth reported at least one suicide attempt compared to 32% of the general homeless male youth (Walls, Potter, &Leeuwen, 2009). The range of the housing problems among adolescents who have left foster care may be underestimated as 12% to 14% of young people experience homelessness within a few years after they leave the system (Fowler, Toro, & Miles, 2009). The need for housing placement, education, and employment are services that homeless youth lack in their lives (Fowler, Toro, & Miles, 2009). Homelessness is not only urban problem because it is also experienced in rural areas. However, compared to urban areas it is seen as invisible. When dealing with rural homelessness the same obstacles are experienced as those confronting urban youth (Skott-Myhre, Raby, & Nikolaou, 2008). Nonetheless, homeless youth are seen as inferior to service providers, law enforcement, and society. Youth homelessness presents a particular challenge for several reasons, including the fact that there is very little definitive data on the population, as this group often doesn’t interact with standard homeless assistance programs or government agencies. Lopez and Allen state that adolescents in foster care experience complex health care needs and face multiple barriers in receiving the necessary and appropriate health care services. When the adolescent ages-out of foster care at 18 or 21 years-old they are expected to make a transition to independence with no financial resources, poor access to health care, few personal and family connections and little if any support from the foster care system. This places them at risk for poor physical and mental health status, poverty, unemployment, homelessness, and incarceration. No formalized system of transition planning has yet been established to meet the needs of adolescents before discharge from the foster care system. Homeless youth are significant and several causes are frequently presented in this research.

Marketing Analysis Nina Ricci Will Be Our Brand A French...

As population increases in the region with different demographics, it is important to start considering various alternatives that will cater to the rising demographics in the region. The objective is to identify a new retail concept or brand that will add value proposition to its parents company thereby maximizing sales and efficiency. This new retail company will target the youngsters in the growing region. After when the brand is identified, it is paramount to discuss the SWOT analysis with the respective stakeholders and management team for possible issues that might affect the organizational objectives, vision and strategies. Since this is a retail concept or brand, the location of this new brand must be impeccable in terms of accessibility and visibility. This retail location will serve an important role in the overall picture of the brand by meeting the challenges of the company and also showcasing some excellent items from Top brands around the world. For the purpose of this paper, Nina Ricci will be our brand a French fragrance with a primary target market focusing on the young adults. Statistics show that there is an increasing level of adolescents in the United States and these trends will continue in the nearest future. This discovery is vital for the brand because it focuses on the young adolescents who cannot afford the expensive brands but would rather purchase items that are in an affordable price range based on their income. These results make thisShow MoreRelatedLuxury Marketing- Louis Vuitton Marketing Strategy13318 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 Logo 13 Targeting and PositioningRead MoreLuxury Marketing- Louis Vuitton Marketing Strategy13307 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 LogoRead MoreHUL Lakme Project Report7068 Words   |  29 PagesEXECUTIVE SUMMARY 1. INTRODUCTION 2. CRITICAL REVIEW OF LITERATURE 3. RESEARCH METHODOLOGY 3.1 OBJECTIVE OF THE STUDY 3.2 HYPOTHESIS 3.3 RESEARCH DESIGN 4. SAMPLE DESIGN 4. INDUSTRY PROFILE 5. DATA,FINDING ANALYSIS 6. RECOMMENDATION CONCLUSION 7. BILIOGRAPHY 8. REFRENCES Executive summary About the project Within a short span of the last five-six years, the use of cosmetics by Indian consumers has

The Ethical Decision Making Process - 1253 Words

The ethical decision making process is based on moral rules and unchanging principles that are derived from reason and can be applied universally. These universal rules and principles must be considered separate from the consequences or the facts of a particular situation. (McWay, 2014). Health care workers face ethical issues and have to use the ethical decision making process to determine what is best for their patients. The first ethical issue will be right to life and abortion. Abortion remains controversial and a highly debated subject. The ethical debate concerning abortion is the considerations of a woman’s autonomy and the rights of the woman and the unborn child. The parent/ child relationship and assessing the best interests of potential children also provide considerable scope for ethical discussion. (Jones K, Chaloner C 2007). A factor in the ethical future of abortion is the perception of morality, or of actively ending the life of an unborn human being. 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